80/20 Principle: The Secret to achieve more with less (Koch)
Pareto's 80/20 rule was found even a century ago, but lately more and more about it. This principle says that 80% of events happened because 20% of the causes - that 80% of the result achieved in 20% of the time during the work, that 20% of the product / service carries 80 %% earnings, and so on.
If at first glance this seems like too much empty talk, consider the company Apple. They have thousands of products, have them only a few, and yet - the brand Apple is the most valuable brand in the world. Learn how to apply this to the organization of their time and labor, as well as on your company, or sector that note, and it is certain that the results will follow.
Guerrilla PR 2.0 (Levine)
All we want to make the product / service on which the overnight all the world to hear. This is not impossible, but generally involves a considerable financial cost. However, if you apply the so-called. Guerrilla PR, spreading buzz and need not be something too expensive.
Through most often own examples (campaign where he worked), Levine took care to explain the principles of public relations and best practices, and with an explanation of why the realization of this idea just give the expected results. The aim of this book is that you can prove that the costly campaign unnecessary when you have the creativity to come up with one that does not require a lot of investment, and give the best results.
Physics of the Future (Kaka)
This is not a book about business, not a book about marketing - but it is a book about (predict) the future. Anyone who is seriously involved in any business knows that you can not set the right strategy without long-term planning. Considering how fast evolving technology today, even a plan for three years in advance it sounds too optimistic. With the help of this book you can guess in which direction it will develop all (t).
One of the most famous futurist and theoretical physicist, Michio Kaku, with the help of more than 300 of the world's scientists, was written by predicting the future, based on carefully assessed parameters.
Since the book is divided into eight parts, concentrated around the general scientific areas (future computers, the future of medicine, the future of energy, nanotechnology, etc.), And that any prediction is divided into three seasons: The near future (until 2030), Middle Ages (2030th to 2070th year) and distant future (2070th to 2100th year), you can choose to read only the immediate future for the part that is most important to you for business.