Under the definition of marketing ethics enter all the principles, values and standards of behavior that must be followed by marketing specialists. Ethics involves areas all marketing functions and activities.
Problems related to ethics in marketing are as old as I am marketing. Namely, despite the existence of principles, values and standards, there is the problem of their uniqueness - the concept of ethics and business ethics vary from culture to culture. Marketing experts must be taken into ethical principles and take care of the fact that the ethical standards accepted differently in different cultures.